Branding shouldn’t be blanding. Ever noticed how car brands all look the same?

I’ve recently run a series of Brand Sparks workshops with Nicky Lauwerijssen and it’s striking how often brands hesitate to go all in. They have something unique, but they end up toning it down, trying to fit in.

In today’s over crowded market, standing out is crucial. Brands need to be bold to earn those eyeballs and be remembered.

Being different can seem risky, but the biggest risk is actually not standing out. The essence of branding is differentiation, yet there’s a baffling trend towards a sea of sameness where brands are designed to blend in rather than stand out.

In my workshops, I’ve seen this hesitancy firsthand. Whether it’s a brewery, a design studio, or a goldsmith, clients often hesitate to showcase their uniqueness. Yet, it’s precisely this uniqueness that attracts and retains the right audience.

Embrace what makes you unique and let your brand shine. Don’t just fit in; stand out and claim your space.