Policy teams, you’re creating way too much new content! A sustainable content strategy isn’t about creating new material over and over again.

This template helps communications professionals create better briefs for their creative projects. Whether you’re working on infographics, videos, social campaigns, or other creative content, a good brief is essential for getting the results you want.

Tips from both sides of the brief. After 20+ years as both a designer* and creative director, I’ve sat on both sides of the table. I’ve seen the best and worst of client briefs. Here’s what I’ve learned about working with a designer.

I started at Ogilvy fresh out of college as an art director, moved on to VML before I found my way to FTI Consulting in policy comms. I help translate complex policy messages into compelling stories that resonate. Working with designers, videographers, and other creative peeps, I make sure our work cuts through the noise while maintaining the precision policy work demands.

Good branding matters in EU policy communications now more than ever. After years of working with associations and policy initiatives in Brussels, I’ve learned that strong visual branding isn’t just for corporate campaigns. Here’s why it’s crucial to get your branding on point in the policy space.

Another day, another deck. I’m always hunting for tools to inject creativity and structure into workshops. If you’re on Instagram, you’ve probably seen the Pip Decks ads – they’re everywhere!