As a designer, I love Zohran Mamdani’s campaign branding because it feels personal, not committee-made. The Mamdani branding felt like New York life: hand-drawn warmth, bold blue, red and orange you could spot from a distance, and references you actually see on the street. It didn’t try to impress, it tried to belong to a city.

I am writing to you today, not with policy asks, but with branding asks. Reputation and credibility are your most valuable assets, yet bad branding is one of the fastest ways to undermine both. It chips away at the authority you have worked for years to build and weakens your position every time you show up.

Not every piece of content needs a designer for it to look awesome. For most organisations and European associations, most day-to-day content shouldn’t need one. Here’s why.

Policy teams, you’re creating way too much new content! A sustainable content strategy isn’t about creating new material over and over again.

This template helps communications professionals create better briefs for their creative projects. Whether you’re working on infographics, videos, social campaigns, or other creative content, a good brief is essential for getting the results you want.

Tips from both sides of the brief. After 20+ years as both a designer* and creative director, I’ve sat on both sides of the table. I’ve seen the best and worst of client briefs. Here’s what I’ve learned about working with a designer.