Policy teams, you’re creating way too much new content! A sustainable content strategy isn’t about creating new material over and over again.
This template helps communications professionals create better briefs for their creative projects. Whether you’re working on infographics, videos, social campaigns, or other creative content, a good brief is essential for getting the results you want.
Tips from both sides of the brief. After 20+ years as both a designer* and creative director, I’ve sat on both sides of the table. I’ve seen the best and worst of client briefs. Here’s what I’ve learned about working with a designer.
I started at Ogilvy fresh out of college as an art director, moved on to VML before I found my way to FTI Consulting in policy comms. I help translate complex policy messages into compelling stories that resonate. Working with designers, videographers, and other creative peeps, I make sure our work cuts through the noise while maintaining the precision policy work demands.
Good branding matters in EU policy communications now more than ever. After years of working with associations and policy initiatives in Brussels, I’ve learned that strong visual branding isn’t just for corporate campaigns. Here’s why it’s crucial to get your branding on point in the policy space.
Another day, another deck. I’m always hunting for tools to inject creativity and structure into workshops. If you’re on Instagram, you’ve probably seen the Pip Decks ads – they’re everywhere!
As children, we are encouraged to try new things and when we fail, we’re cheered on to try again. Yet, as adults, we no longer celebrate failures as signs of courage and learning. Instead, we often hide them, viewing failure as something negative.
Branding shouldn’t be blanding. Ever noticed how car brands all look the same I’ve recently run a series of Brand Sparks workshops with Nicky Lauwerijssen and it’s striking how often brands hesitate to go all in. They have something unique, but they end up toning it down, trying to fit in.
Based on years of experience and a desire to make the process of auditing and strengthening your branding more manageable and above all more actionable, Brand Sparks is a hands-on tool to discuss your brand’s core foundations, key touchpoints and everyday usability.
This year I’ve learned something that I’ve neglected for years. The to do that always was at the bottom of my priority list in the day to day busyness. It finally dawned on me just how important investing in yourself is.
We are a cocreative studio based in Belgium specialised in campaigns, policy communications and branding.
