This template helps communications professionals create better briefs for their creative projects.
Whether you’re working on infographics, videos, social campaigns, or other creative content, a good brief is essential for getting the results you want.
What’s included?
The template walks you through all key elements of a creative brief, covering project goals and context, target audience, key messages and tone, technical requirements, and timeline considerations.
Who is it for?
Designed for policy communications professionals, this template is especially useful for communications managers at industry associations, policy communications specialists, public affairs professionals, and anyone commissioning creative work for policy-related projects.
How to use it
Download the PDF or PowerPoint version, fill in the sections relevant to your project, and share it with your creative team. You can adapt and modify the template to suit your organisation’s needs.
Download options
Get the PDF or PowerPoint version below and start creating better briefs today.
This template is free to use, edit and share as you see fit.